The new product's success was largely due to a clever marketing gimmick.
Успех нового продукта в значительной степени был обусловлен хитрой маркетинговой уловкой.
Definitions
A marketing gimmick is a clever or unusual method used to attract attention to a product or service, often designed to create a buzz or generate interest, but may lack substantial value or effectiveness in the long term.
